Last updated: 1 April 2026

At the Cheshire Home Birth Alliance, we are committed to being transparent about how we collect and use your data to further our advocacy and campaigning goals. This policy outlines our practices regarding the personal information of our supporters, volunteers, and professional partners.

1. Information We Collect

We may collect and process the following information:

• Identity Data: Your name and title.

• Contact Data: Your email address, postal address, and telephone number.

• Professional Data: Your job role, organisation, or area of clinical expertise (if provided in a professional or advocacy capacity).

• Engagement Data: Records of your involvement in our campaigns, petitions you have signed, or feedback you have provided.

2. How We Use Your Information

We use your data to:

• Organise and manage advocacy campaigns and local initiatives.

• Send updates regarding maternal choice and home birth services in Cheshire.

• Identify and collaborate with healthcare professionals and stakeholders in the region.

• Analyse the geographic spread of our supporters to better target our campaigning efforts.

3. Legal Basis for Processing

We process your data under the following legal bases:

• Consent: When you voluntarily sign up for our newsletter or join a specific campaign.

• Legitimate Interests: To carry out our core mission as an advocacy group, ensuring we can communicate with those interested in maternity service improvements.

• Public Interest: In certain cases where our advocacy work overlaps with the public interest of improving regional healthcare outcomes.

4. Data Sharing

We do not sell your data. We only share information when:

• Petitions/Campaigns: If you sign a petition intended for a specific decision-maker (e.g., an MP or an NHS Trust), your name and relevant details may be included in that submission. We will always make this clear at the point of collection.

• Service Providers: We may use secure third-party platforms (such as Mailchimp or Google Workspace) to manage communications.

5. Data Retention

We hold your information only for as long as is necessary for our campaigning activities. If you have not engaged with the Alliance for a prolonged period, or if you ask to be removed, we will securely delete your data.

6. Your Rights

Under the UK GDPR, you have the right to:

• Request a copy of the data we hold about you.

• Withdraw your consent for us to contact you at any time.

• Request that we correct or delete your information.

• Object to our use of your data for specific advocacy purposes.

7. Cookies and Third-Party Links

Our website may use cookies to improve functionality. Our site may also contain links to external websites (e.g., NHS Trusts or government bodies). We are not responsible for the privacy practices of these external sites.

8. Contact Us

For any questions regarding your data or to exercise your rights, please contact the Alliance at: Email: [Insert Contact Email] Website: cheshirehomebirthalliance.org